Steve Carter posted an update 3 years, 11 months ago
hi all does anyone have experience of running local radio adverts and/ or street side billboards and / or side of bus adverts , to attract new clients – do they work at all ? steve
@steve-carter great feedback from my practice. They think it was a worthwhile campaign that definitely drove visits to their website and client registrations. Some tips:
Need a clear follow up/call to action – digital easier to remember than phone numbers so your website must be in good working order with a clear link for pet owners to register online with you.
They did a morning, lunchtime and evening ad each day for the duration of the campaign to catch commuting traffic.
They used a marketing agency to write and record the ad for them.
Hope this helps Steve, let us know how it goes if you decide to go ahead!
@steve-carter great feedback from my practice. They think it was a worthwhile campaign that definitely drove visits to their website and client registrations. Some tips:
Need a clear follow up/call to action – digital easier to remember than phone numbers so your website must be in good working order with a clear link for pet owners to register online with you.
They did a morning, lunchtime and evening ad each day for the duration of the campaign to catch commuting traffic.
They used a marketing agency to write and record the ad for them.
Hope this helps Steve, let us know how it goes if you decide to go ahead!
Sarah