a thought that i had a long time ago – in about 1721 – when vaccination numbers were also falling: – if we could get the vaccine companies to club together [ in proportion to their market share] and finance a NATIONAL TV/radio/other media advertising campaign explaining the benefits of canine and feline vaccination [ like children !!] , i for one would forgo a little of my vaccine discount to fund it. i didnt get much response when i asked them all then, but it was 1721 . any thoughts out there? steve