Great achievement simon. Spoken from the heart, genuine and sincere. So much more powerful than a webpage of written content.

Thanks @paul-walden and @dougalexander. GDPR interpretation varies considerably. I know plenty of practices are applying it to the letter whereas others are taking a more ‘wait and see’ approach. Can I ask anybody who is seeking consent from existing customers about their rationale?

I was told by a solicitor dealing in this area that you do not need explicit consent from any client to send them reminders or even marketing materials provided they are directly related to their animal. There has to be a way for clients to opt-out if they request it, but otherwise consent is implicit for any client, existing or new, if they…[Read more]

Fantastic news, thanks again @gowernewnhamvets-com…& thank you @emily-fisher 😁

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They jolly well are!

It was a fab idea!

I love that idea. Do you have a list of the prizes you used as some inspiration?

Thanks Doug. I can certainly see the advantage in a rolling scheme – you do have to remember to occasionally put your prices up though!

We do a rolling fee and that seems to work well. We felt that if we renewed each year it would be a prompt for cancellations and become another administration overhead.

Thanks Paul. I can see the logic there but don’t you struggle more to get people signed up at 6 months vs 3 months? Somebody once talked about clients having an Elizabethan collar of receptivity and that collar gets smaller as the puppy/kitten gets older! I always liked that analogy!

We ask them to pay the first month there and then and if they need first and second vacc we charge a one off uplift fee for giving two vaccinations rather than one. We originally had separate plans for puppy’s and kittens but it got too confusing to switch them after a year so we simplified them to one plan for all and this uplift fee.