“You Know Your Pet Best.” campaign
During 2024 Zoetis are taking substantial steps to ensure pet owners are well-informed about the signs and symptoms of OA throughout their pets’ journeys.

With nearly 40% of dogs and cats experiencing arthritis, the bond between pets and owners has never been more critical in detecting early signs of OA pain. Pet owners often notice subtle changes in their animals’ behaviour first — from morning strolls to couch leaps. If these everyday activities start to become less frequent, recognising these as shifts is paramount, as they may signify potential OA symptoms.

Our Direct-to-Consumer (DTC) campaign is set to kick off on Monday, April 22nd! The campaign will run throughout the remainder of 2024, with peak campaign periods in May-June, and September-October.

This year, we’re rolling out a comprehensive national campaign across various channels, including:
Connected TV (Streaming and Catchup TV)
YouTube
Amazon
Digital Display
Social Media (Facebook, Instagram)
Google Search
Influencer Activity

Each of these assets will direct pet owners to our OA screener on http://www.ZoetisPets.com. This tool will empower users to assess whether their pets are exhibiting signs of OA. Moreover, it will encourage them to act by scheduling a visit to their veterinarian and sharing the screener results.

To Align with the customer facing messaging we have new in-practice materials will be made available for order via the practices local account manager or via https://www.zoetis.co.uk/elearning/register.html where the customer can order literature directly, download and access our CPD library. for more information please contact your local ZOETIS REP.